Personal Development Copywriter
I help self-help experts (just like you) grow their brand awareness and engagement through strategic, storytelling copy.
But first…
are we a good fit?
Life Coaches
You help others find direction and set goals, so that they can overcome the obstacles in their lives and work on their self-development!
Wellness Brands
You provide products or services that build your clients’ self-confidence and support their overall health and well-being!
Self-Help Authors
You give discouraged readers advice and tools to guide them on their personal development journey and improve their lives!
Have you felt an ever-growing ball of anxiety, tightening in your chest, until it’s hard for you to breathe? 😶🌫️
Allowed poisonous thoughts of how pathetic, hopeless, and useless you are to ruminate in your mind?
Wondered if you’ll ever figure out what’s wrong with you?
Because I have.
That craving to know why, to understand, to maybe not feel broken anymore, finally broke the cycle, and I threw myself into research.
I’ve spent the past 10+ years consuming any shred of self-help content I could get my hands on, like:
self-improvement books
therapy-based YouTube videos and podcasts
holistic health Facebook groups
self-development courses
guided, therapy journals
healthy relationship guides
productivity tracking planners
And the list goes on!
It was overwhelming, but gradually— it helped.
Each Google search, Reddit rabbit hole, and lengthy Quora answer got me one step closer to who I am today.
I know firsthand the value of the content you create and how transformative it can be for your clients’ lives. ✨
Because I’ve been in your client’s shoes.
I’ve felt that desperation of wanting to find something, anything to help me.
And I’m committed to helping them just like the self-help gurus and their copywriters have helped me.
So if you’re passionate about helping people improve their wellbeing and live each day with a newfound confidence and sense of direction—we’re in this together.
Hey you, I’m Emily Stewart.
I’m a freelance personal development copywriter, self-help marketing strategist, and an avid self-development content consumer. I’m passionate about helping people grow and realize their full potential!
What is a personal development freelance copywriter?
It means I spend most of my workdays crafting copy for life coaches, health and wellness brands, self-help authors, and personal development professionals that will entice their customers to take action.
Website copy, including landing and sales pages, item descriptions, blogs, email sequences, newsletters, social media blurbs, etc.
You get it. I’m the copy expert for all your marketing needs.
And this is a small business, so I’ll be right there with you (<1 business day response time!) unlike big corporations or copywriting groups where endless dial tones and inbox graveyards are the norm.
But, you’re worried I don’t have the experience they do, right?
Did I mention I do test projects? I’m picky about who I work with, and I’m sure you are too.
Want to know a secret?
Research-driven strategy combined with the art of storytelling will not only funnel you to your ideal customers, but it will also:
attract more leads
convert more sales
enhance your authenticity
connect deeply with your audience
That’s where I come in!
I’m trained and well-versed in SEO optimized copywriting with the skill to make it sound just like you! Even your friends will think you wrote it yourself!
So, if your brand’s unique voice is lost in the crowd, and you’re plagued with thoughts like:
“I need to get more clients before the next billing quarter ends…”
“What if they don’t understand how my ‘Nurture Your Personal Growth’ course can help them, so they don’t sign up for it?”
“What can I say to get them to try my revamped therapeutic planner when there are so many already on the market…”
There are many self-development professionals out there who feel and think the same way!
You’re just one step ahead of them. 😉
How the magic happens:
Step 1: Discovery Call 📞
We’ll have a quick 15-minute call where we get to know each other and discuss your business needs and goals. Then 2-3 business days later, you’ll receive your tailored proposal. We’ll have a prompt follow-up call to discuss any remaining details.
Step 2: Almost there! 📝
Once we’re both on the same page, we’ll sign a contract and you’ll take care of the invoice. I’ll get started on that test project to get the ball rolling.
Step 3: Creating the Magic🪄
Within a week of the paid invoice, I’ll send you a Google Doc link with your first draft. We’ll do two rounds of complementary edits, so we’ll make sure you’re happy with the final result!
Step 4: Poof! 🎉
Did you hear that? Your publish-ready copy is here!
Step 5: Round 2? 🔁
Well, that was easy! Would you like to streamline your marketing and free up more time and energy for yourself? Let’s talk about retainers!
Let’s make your vision— your reality 💫
-
Landing Pages
Do you have a course, service or product designed to help people?
Well then, let’s get you set-up, so you can start reaching your ideal customers!
Soon your sales will be sky-rocketing because your clients will take one scroll of your page and be dying to sign up!
Starting at $500 for 1000 words
-
SEO Optimized Website Copy
Have you ever wanted to buy something, but the company had a clunky website that was hard to understand and navigate? Did you buy the product or service?
Websites build trust between you and your audience!
Let’s make it sound like you, so you can attract your dream clients and customers!
Bonus: SEO optimized for higher Google ranking!
Starting at $400 for 800+ words
-
Sales Pages
Add value to your customers’ lives by highlighting how your products or services are the ideal solution to solve their problems!
Convert more leads through engaging, benefit-packed copy, so you’ll gain rinse-and-repeat customers instead of one-offs!
Sales pages are customized based on customer awareness of your product or service.
Starting at $400 for 1000 words
-
SEO Optimized Blogs
Because who doesn’t love a little deep dive reading blogs? They create connection and clarify your why!
Blogs answer questions like: “I wonder what all it does? Why did they think to create it? How does it compare to their competitor’s? Is it the best?” and more!
Let’s strengthen that authentic connection between you and your customers!
Minimum of two blogs for $500 or four blogs for $800
-
Email Sequences
Your customers get so many emails every day. Let’s make yours the ones they open and remember!
We’ll infuse your sequence with your personality and authentic style, so your customers feel like they’re chatting with their friend.
Your audience will grow naturally - and your sales too!
Starting at $100 per email
-
Ads/Social Media Blurbs
Entice your followers curiosity and increase your brand’s awareness with social media ads.
More leads and increased sales. What’s not to like?
Starting at $200 per ad (2 ad minimum)
The Relationship Builders:
-
Securely Attached Clientele
For the I-know-what-I-need, established business owner…
Let’s reinforce your why with a combo of:
- valuable SEO blogs &
- CTA email sequence
Attract more ideal customers while keeping your repeat customers engaged!
What’s Included:
4 SEO-Optimized Blogs
3 Engaging Email Sequence
$1100 (That’s a $200 savings!)
-
Email A Day Keeps the Anxious at Bay
So, they bought your product or service…now what?
How do you keep customers engaged?
How do you let them know your new product availability or enhanced service features?
What makes your customers choose you again?
By staying present with relationship building emails that sound like you!
Personality-packed emails are your golden ticket to your customers’ hearts.
What’s Included:
28-31 Value-Packed Emails
$2800 (That’s a $400 savings!)
-
Avoidant No More
How do you reach the outliers? The more-than-20-questions potential customers who could become ideal customers?
Build your relationship with them through:
- an introductory, personal welcome email sequence
- clarifying + captivating landing page, lead magnet, and opt-in
Because who wants to buy something from someone you don’t know or trust?
What’s Included:
5 Email Welcome Sequence
1 Landing Page
Lead Magnet & Opt-In
Starting Investment: $1000
-
Disorganized? Not for Long...
Just getting started, but you don’t know where to start?
Or maybe you’re struggling to attract your ideal customers…
Let’s get you set up and make your customers feel at home on your website!
You’ll build trust with your targeted audience through crystal clear website copy!
And bonus— you’ll grow your organic traffic with SEO copy. Google will love you. 💖
What’s Included:
4 SEO Website Copy
(Home, About, Service, Contact, and 404 Error Page)
Starting Investment: $1500
Portfolio
-
![Man and woman holding hands. Black and white photo.]()
Want Out of Dating Hell? Read Matthew Hussey’s "Love Life" (Blog)
“You feel sucker punched. You're ugly crying to whoever would listen. Your heart beats out of your chest. And then... you're staring out of a window wondering what you did in your past life to deserve this?
You did nothing wrong, and you’re not alone.
This may not be exactly what you want to hear right now, but this is all part of the process and it will get better.
‘How?’, you ask?”
-
![two light green self-help journals lying stacked. Baby's breath flowers at the top of the photo. White lit candle to the right of the personal growth journals]()
How to Create Your Dream Life (Blog)
“It Feels Like No One Else Gets It…
But Aileen Xu does.
She understands the struggle of self-growth, and that when you’re working on yourself and towards your ideal life - it’s easy to fall off track.
But, what matters most is what you do next…
Aileen teaches us in three easy steps.
Reflect. Reset. Realign.”
-
![Child building a stack of blocks with the words "lie," "selfishness," "make money," "greed," "narcissism," and "kindness" on them]()
Promotional 5 Email Sequence for "It’s Not You"
“How the Hell Could I Have Let this Happen?
You’ve just left your narcissist and of course – they’re not happy about it. They throw every guilt-ridden ‘reason’ at you trying to get something to stick long enough to get you to stay.
What if they’re right? What if I’m wrong?
Is it me?
No, It’s Not You.
It’s never been you.”
-
![Closed light green journal and wooden pencil on wood stained table with small green plant to left of picture.]()
Lavendaire's Weekly Reset Planner (Social Media Ad)
Learn about “the perfect way to reset your mind, wave goodbye to your overwhelm, and take back control of your week” here!
You won't want to miss this! 😉
Get In Touch
Thank you for visiting!
Talk to you soon!
FAQs
-
This type of copywriter specializes in writing promotional content or marketing for services or products related to life coaching, self-improvement, and personal growth.
The best self-help copywriters focus on your audience’s personal struggles then write persuasive copy tailored to their needs and desires helping them decide to buy a product or service to achieve their goals.
Also known as a personal development freelance writer.
-
Creative, empathetic people who want to live their lives to the fullest! People who create self-development seminars, write self-help books, plan personal growth coaching sessions, and build a personal development business or self-development products to create a positive impact in our world!
Clients who could benefit from my services range from wellness brands, life coaches, self-help authors, self-development mentors, etc.
-
Can you imagine a robot replacing you at your job? Would it be able to outperform you with your level of expertise?
No, it wouldn’t. AI is a great tool, but it’s nowhere near being able to replace human intuition and creativity.
The real magic comes from me creating captivating copy, so you connect deeply with your audience.
-
Monday through Friday 9 am to 5 pm CST
-
Test projects vary per client due to their various needs. After the 15 minute discovery call, I’ll offer a tailored test project depending upon your needs or desires.
-
You will receive your first draft within one week to the day you submit your payment.
-
It’s okay! It’s just the first draft. We’ll go through two complementary rounds of edits together, so we’ll make sure you loveee it just like your customers will!
-
When you pay upfront, it gives my creativity a boost! It helps me focus on crafting the perfect words for your copy. For ongoing projects, we can settle up at the end of each month.
No worries though! We can discuss payment options that work for both of us on our discovery call!
All payments go through Hello Bonsai, and they accept most forms of payment. If you have any trouble, please reach out so I can fix the situation.